Work.
Make Things. Make a Difference.

Philosophy

The work below, driven by a human-centered perspective, spans near-term solutions and long-term strategic initiatives in the consumer, financial, medical, and mobility sectors.

Image: Smartphone concept with edge display.

 
Samsung Ticker.jpg

Awards and Recognition

Work and perspective have been featured in WIRED, BusinessWeek, Fast Company, The Atlantic, the IDEA Awards, the Webby Awards, the Museum of Modern Art in New York, and the Cooper Hewitt Smithsonian Design Museum. Various patents have been awarded. Below are some representative projects shaped through direct design, design direction, and client relationship stewardship. Roles related to each project are also listed.

Featured Project

Futureproof Series: Postcards From The Future

Futureproof is a series of thought-provoking scenarios that explore possible futures for technology and culture—like postcards from the future. This body of work demonstrates designbivouac’s future visioning approach of shaping visual and narrative elements to spark imagination and inspire new possibilities.

Client: designbivouac (self-published)
Role: Concept Lead, Story Lead, Concept Designer, AI Visualization

Featured Project

The Future of Automobility Series

This future vision work explores mobility opportunities set in the not-so-distant future. Comprised of four chapters, the series richly visualizes how we might move people, things, spaces, and together as we enter the age of automobility.

Client: IDEO
Role: Design Director, Concept Lead, Story Lead

Fleet Driver Safety Device

The industrial design, mechanical engineering, and user experience of Nauto’s AI-driven fleet safety device were carefully crafted to enhance performance and usability. Today, over 400 brands worldwide rely on Nauto’s AI-powered platform to improve driver safety and fleet management.

Client: Nauto
Role: Interaction Design Director, Client Relationship Lead

Online Banking Experience

Research shows that customers manage their finances by organizing funds into distinct categories. The Chase modular interface concept was designed to help users intuitively control their funds while providing a clear view of their progress toward financial goals.

Client: Chase
Role: Interaction Design Director

 

Caterpillar Digital Strategy

The Caterpillar digital strategy illustrates the power of knitting together the needs of the company’s internal stakeholders and customers. The project identified ways to apply human-centered design and a customer-first perspective to Caterpillar services.

Client: Caterpillar
Role: Interaction Design Director, Client Relationship Lead

Suspension Demo

ClearMotion is ushering in the next generation of powered suspension, a breakthrough technology poised to revolutionize vehicle ride dynamics. This project centered on crafting an immersive product demonstration experience to showcase the system’s transformative potential and provide OEM partners with firsthand proof of its value.

Client: Clear Motion
Role: Interaction Design Director, Client Relationship Lead

 

Vehicle UI Explorations

This short sprint augmented Mercedes-Benz’s design team, exploring various visual user interface directions. The themes explored included luxury, purpose, restraint, personalization, dynamism, and feeling alive.

Client: Mercedes-Benz
Role: Interaction Design, Interaction Design Director, Client Relationship Lead

QUE ProReader E-Reader

The QUE proReader was recognized as one of the ten best products of the 2010 Consumer Electronics Show. Designed for enterprise users, it features an elegant industrial design and intuitive document management interface.

Client: PlasticLogic
Role: Interaction Design, Interaction Design Director

 

BLAID Visual Aid Device

Working with Toyota Robotics, user needs were carefully identified. Whether moving through a room or across town, the BLAID device helps users navigate by leveraging a variety of cameras, sensors, a speech interface, and AI.

Client: Toyota Robotics
Role: Interaction Design Director, Client Relationship Lead

iDrive Interface Redesign

This project enhanced BMW’s iDrive system by integrating familiar user interface patterns, resulting in a more intuitive and efficient experience. The work directly influenced the current iDrive controller, featuring physical shortcut buttons and a streamlined menu for improved usability.

Client: BMW
Role: Interaction Design Director, Client Relationship Lead

 

E-Commerce Website

In collaboration with SAP and Grainger, this project reimagined how users search for and purchase products as Grainger brought its vast catalog online. The solution enabled seamless collaboration between sales representatives and customers, making managing and curating product collections easier.

Client: SAP
Role: Interaction Design Director

Smartphone Concepts

A range of innovative concepts were designed for Samsung’s smartphone division, featuring multitasking across split screens, seamless work and personal content management, curved-edge displays, and integrated accessories.

Client: Samsung
Role: Interaction Design Director

 

Technology Forecast Project

This technology forecasting project for Businessweek looked a decade ahead, envisioning potential consumer products. Many concepts proved remarkably prescient, including a personal communication device with fingerprint authentication—an early glimpse of what would become today’s iPhone.

Client: Businessweek
Role: Interaction Design

Memory Product Website

Samsung’s memory website showcases the advantages of its cutting-edge memory chips, emphasizing longer battery life, enhanced reliability, and superior performance. Engaging social media characters personify common frustrations with inferior memory, bringing the benefits to life in a relatable way.

Client: Samsung
Role: Interaction Design Director

 

Moving Goods Exploration

This project brought Mercedes-Benz Vans' future concept vehicles to life through design thinking, research, and hands-on prototyping. The work shaped innovative vehicle concepts and empowered the Mercedes-Benz Vans team to establish a cutting-edge research and prototyping lab in the heart of Silicon Valley.

Client: Mercedes-Benz Vans
Role: Interaction Design Director, Client Relationship Lead

VOIP Enterprise Phone

The Cisco 7960 VOIP phone marked Cisco’s first major foray into consumer products, quickly becoming a favorite among businesses and Hollywood alike. The iconic 7960 series was a massive success in the corporate world and on the big screen, making frequent appearances in films and television shows.

Client: Cisco
Role: Interaction Design, Interaction Design Director

 

Health & Mobility Exhibit

A compelling CES exhibit featured a physical demonstrator, day-in-the-life scenarios, and an immersive virtual reality experience to showcase the benefits of integrating health-sensing technologies within Hyundai vehicles. This innovative approach highlighted how such technologies can enhance drivers' and passengers' safety and well-being.

Client: Hyundai
Role: Interaction Design Director, Client Relationship Lead

Capsule Experience

Designing the concept for Blue Origin’s New Shepard capsule involved shaping key elements of the astronaut journey. This included onboarding and orientation, the zero-gravity apogee experience, ensuring reassurance during capsule descent, and crafting a seamless post-journey experience.

Client: Blue Origin
Role: Interaction Design Director, Client Relationship Lead

Featured Project

Neurosurgical Navigation Station

Orthopedists and neurosurgeons are turning to advanced technology to enhance precision and accuracy and minimize risk during spine surgery. In response, Medtronic Navigation, a division of the world’s leading medical technology company, developed a cutting-edge surgical navigation solution. This innovation boosts surgeon and patient confidence, promotes surgical efficiency, and reduces exposure to harmful radiation.

Client: Medtronic
Role: Interaction Design Director

Featured Project

Vehicle Access Experience

This project delved into the meaning of the Ferrari brand for both current and potential owners, aiming to elevate the overall Ferrari ownership experience. By designing a new key and vehicle access system, the team deepened Ferrari’s connection with its customers through direct engagement with various Ferrari owners. The insights gained helped create customer archetypes to shape future branded experiences and informed the vehicle access experience for the Ferrari Roma.

Client: Ferrari
Role: Interaction Design Director, Client Relationship Lead

Projects completed at IDEO unless otherwise indicated.

This is a small yet representative sampling of work. Should you have questions, reach out with an inquiry.