Intuitive Account Management
This proposed redesign of Chase’s online banking interface is grounded in human-centered design principles and behavioral insights. Through research, we discovered that people tend to organize their financial lives not as a linear list of transactions or accounts but as a collection of purposeful "stacks"—modular groupings of funds aligned with personal goals, responsibilities, or mindsets.
Inspired by this mental model, the redesigned interface introduces a more intuitive and flexible structure, allowing users to manage their finances in a manner that is natural to them. Each stack functions like a smart, goal-oriented container—whether it's for saving for a vacation, covering monthly bills, or building an emergency fund. Users can dedicate specific accounts or subbalances to each stack, making their financial priorities more visible, actionable, and achievable.
This modular approach simplifies navigation, enhances clarity, and empowers users with a stronger sense of control and purpose in their financial journey. It transforms the experience from traditional banking into dynamic, personalized money management, bringing users closer to their goals with every interaction.
