Image: High Altitude Drone Rescue Concept | designbivouac
“Companies that look ahead and plan for multiple future scenarios are 33% more profitable than those that don’t”
- Harvard Business Review,
“Learning to Live with Complexity”
Client: Clear Motion
Role: Interaction Design Director, Client Relationship Lead
Client: Ferrari
Role: Interaction Design Director, Client Relationship Lead
Client: IDEO
Role: Design Director, Concept Lead, Story Lead
Whether looking a decade ahead to anticipate future consumer products or visualizing our future mobility ecosystem, designbivouac applies a human and planet-centric approach. We plot probable, plausible, possible, and preferable futures across a future cone framework. Near-term, mid-term, and long-term timeframes are considered when envisioning future product and service opportunities.
Whether designing a streamlined application flow for a device or app or architecting intuitive interfaces for enterprise-scale software, bringing clarity and a bit of delight to each interaction drives designbivoauc’s digital and physical product work.
Designbivouac's work includes aesthetic sensibilities for typography, iconography, grid structures, color, motion, transitions, and depth cues.
User desirability, technical feasibility, business viability, and company capabilities are all considered when establishing an actionable purpose strategy. This guides all design efforts, ensuring offerings resonate with consumers and align fully with a company’s capabilities and culture.
Brand Expression is at its best when there is a deeper understanding of customers beyond market segmentation. This comes from spending time with users in context. Aligning experiences to brand enthusiasts' needs is a natural outcome of collaborating with designbivouac.
In the world of rugged, capable trucks, the GMC Canyon has always stood out as a dependable choice for those who demand style and substance. With the introduction of the 2023 GMC Canyon AT4X First Edition, GMC takes its renowned midsize pickup to a whole new level.