There have been some fantastic things happening lately in the world of LED lighting for vehicles. More efficient and robust than traditional lighting, they adorn most new car models.
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Daytime lighting, adaptive non-blinding headlights, speed limit sensing, vehicle-to-vehicle cross-traffic assistance, and collision mitigation, all on a motorcycle? Yes, please. The sooner, the better.
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A recent study indicates that people love cars with angry faces. Automotive designers have long recognized this finding.
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It's on the way...and ready for the touring motorcycle of the future.
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Sometimes, the essence of an object is best revealed from angles seldom seen. Take the redesigned 2010 R1200RT, for example.
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Focus on function is a critical factor in bringing compelling products to market. But when products deliver on both functional and emotional levels, doors open to more powerful experiences.
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For a unique, one-night-only event, BMW will host a "Night of the White Gloves" at its museum that will allow visitors to touch the exhibits on display.
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GINA (which stands for Geometry and Function in Infinite Adaptation) may be a bit of an acronym stretch, but then again, stretching is appropriate for a concept vehicle with a flexible skin.
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Some people may have difficulty spotting the differences between the older model X5 and the all-new 2007 redesign. However, enhancements and changes are significant.
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BDDP & Fils, Paris won the 2004 Epica award for their BMW X3 "Mix Your Playgrounds" print campaign.
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The 2004 X3 launch advertisement is an excellent example of how to use video motion matching to tell a story.
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BMW's upcoming Summer 2006 arrival of the coupe version of the Z4 is turning heads.
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