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Refinement in the Marketplace

Refinement in the Marketplace

Initially written in 2009, this post has been updated to reflect how BMW Motorcycles continues to refine its GS motorcycle. Few companies have been able to balance refining iconic offerings without compromising what made a product great in the first place. T

Design Thinking, Notable Products, BMW, Motorcycling, AppleDanny StillionNovember 17, 2023

The Magic of Iteration

The Magic of Iteration

A few months back, I received an Apple Magic Mouse as a birthday gift. Since then, it has served as a powerful reminder of the power of offering a thoughtfully designed ecosystem to users and of the need to pay attention to even the smallest parts of that environment.

Uncategorized, Apple, Interaction Design, Interface Hall of Fame, Minimalism, Notable ProductsDanny StillionAugust 27, 2010

Apple iSight

Apple iSight

This entry makes it into the Interface Hall of Fame on the merits of its physical interface.

Interface Hall of Fame, Notable Products, AppleDanny StillionNovember 22, 2005

iPod + iTunes

iPod + iTunes

Apple is often cited for simplicity and for getting the balance right regarding device vs. service interaction through iTunes.

Interface Hall of Fame, Apple, Interaction Design, Minimalism, Music, Notable ProductsDanny StillionJune 14, 2005