The New Face of BMW Motorrad
A recent study indicates that people love cars with angry faces. Automotive designers have long recognized this finding. Shaping the faces of vehicles to make a statement has been an essential aspect of the design process for many car companies over the years. With the release of the K1600GT and K1600GTL, BMW is migrating some of the most recognizable "facial" elements from its automobile division to its motorcycle group.
Here's hoping this new face of Motorrad propagates throughout BMW's motorcycle lineup. Not only is it distinctive and instantly associated with the power the brand has had on offer for decades, but it also brings welcomed innovation to the motorcycle industry in the form of the world's first adaptive headlamp for motorcycles. Critics might feel this new look is a bit too aggressive, but when you are moving down a dark and rainy Pacific coast highway, one is hard-pressed to think of a better way to ward off any potential threats lurking in the darkness.
