Hot and Cool Things on the Road Ahead


With Connected, Autonomous, Shared, and Electric (CASE) vehicles on the horizon, the gig economy and the sharing economy may intertwine in interesting new ways. Imagine accessing a shared vehicle for a few hours and paying for that time by running an errand for the vehicle owner. By picking up their groceries and placing them in a cooled storage area, everyone benefits. Mobility is gained, and the vehicle borrower saves money, and time is saved for the vehicle owner. Vehicle utilization goes up as well.


As envisioned in IDEO's Future of Automobility provocation series, accessible heated and cooled storage spaces could enable new on-demand services. Sharing economy...meet the gig economy. A driver using a shared vehicle cuts the cost of their shared vehicle session by running an errand (in this case, picking up fresh vegetables for the week and storing them in a cool vehicle storage area) for the vehicle owner.