Design Language and Interaction Design

The My Book and My Passport drives leveraged the metaphor of books and journals. They proved to be a powerful combination for consumers. Coupled with Western Digital’s intuitive SmartWare backup software, the hardware and software reassured users that their data was being carefully archived.

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Intuitive Metaphor

Subtle references to books suggested the behavior of collecting storage devices. Early design research revealed that users often marked drives to remind them of their contents. With users foremost in mind, Western Digital introduced drives with e-ink labels.

SmartWare

SmartWare provided consumers an intuitive way to manage storage across one or more devices. File types were categorized, and the proportion of drive space devoted to each file type was shown.

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