Samsung Memory Website | Role: Interaction Design Director
The Samsung Memory website highlights the advantages of the company’s memory chips, including longer battery life, increased reliability, and higher performance levels. These were illustrated through technical comparisons, and the pain associated with using inferior memory chips was embodied through several characters featured in a social media campaign.
Making Device Memory Memorable
Samsung’s memory website featured head-to-head comparisons with competitors’ memory chips. A YouTube video campaign was also created featuring “conspirator” characters like Battery Brutus, Fiona Freeze, and Loading Ball Larry, who embody users' pain points.
Educating Consumers
The website leads with pain associated with choosing inferior memory chips and helps consumers understand Samsung memory's functional benefits and differences.
Personifying User Pain Points
As part of the brief of “making memory memorable,” a YouTube video campaign featuring “The Conspirators” representing various pain points associated with inferior memory chips was produced. Battery Brutus, Fiona Freeze, and Loading Ball Larry were all created to illuminate the value of choosing Samsung memory.
Samsung Memory Website Gallery
