Hyundai Motors Health and Mobility CES Exhibition | Role: Interaction Design Director, Client Relationship Lead
The Hyundai Motor Company booth presented physical simulation stations and an immersive virtual reality experience for visitors to discover how their moods can be shifted through a combination of sensory outputs.
Prototyping ‘Mood Bursts’ to Shift the Senses
Micro experiences are delivered through ‘Mood Bursts,’ creating a variety of physical and mental responses. If vehicle sensors detect that a driver is losing concentration, an ‘Alert Burst’ can be triggered to engage them. If sensor data shows a driver is in traffic or has elevated stress levels, a ‘Calm Burst’ can be activated to boost their relaxation. Sensory ‘bursts’ create distinct, contrasting moments rather than prolonged environmental change. Mood bursts are personalized, choreographed experiences combining two or more micro experiences to create various driver responses: Posture, scent, light, temperature, and sound.
Client Perspective
“For many the daily commute leads to stress, frustration, and the feeling of wasted time. In addition to automating the driving task, technology can also be used to shift a driver’s state of mind by creating conditions that cultivate a safer and healthier mental state, boosting their focus or helping them relax while traveling so that drivers might be less fatigued when arriving at their destination.”
Virtual Reality Experience
A virtual reality booth combined mood bursts with an immersive driving and storytelling experience, demonstrating how the senses can be stimulated to shift a driver’s mood.
Mood Burst Stations
Visitors could trigger a mood burst at stations that provided a range of sensory stimulations, including scents, temperature changes, and shifts in ambient lighting.
Early Sacrificial Concepts
Early concepts were presented to a wide range of drivers during early research sessions. Each conveyed opportunity areas related to how vehicles might enhance driver health.
Early Concept Visualization
Initial vehicle interface concepts designed to influence the mood of drivers were visualized as lower-fidelity wireframes. After incorporating user feedback, these evolved into richer user interface sequences.
Setting Context
A moment-by-moment overview of a driver's journey was created so visitors could better understand how mood bursts would be experienced through a vehicle’s main display.
The Bigger Picture
The summary screen provides a larger picture of what is happening in people’s lives and how mobile experiences might influence their health as they use the health car system.
Setting the Stage
In the VR booth, users were transported into a virtual world and placed in familiar contexts, including stressful, dense urban commutes.
Experiencing a Transformation via Mood Bursts
Once grounded in a context like a traffic jam, users experience a relaxing mood burst of cool air and mint scenting to shift their mood.
Hyundai Motors Health and Mobility CES Exhibition Gallery
