Guiding Principles and Signature Moments

To ensure the app met the needs of new Honda owners, the team developed a set of core design principles that guided every aspect of the user experience. Signature moments included an immersive vehicle panning navigation that allowed users to explore their vehicle visually within the app, intuitive tracking of vehicle features, customizable vehicle mode settings, and a distinctive swipe-to-select interaction model. These elements combined to create a seamless and engaging onboarding experience that felt uniquely Honda.

 
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Users could fluidly pan and scroll across their vehicle and tap highlighted areas of the interface to discover new features and functionality.

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A Full-Featured Vehicle Manual in the Palm

The Honda LINK app empowered vehicle owners to explore and personalize their vehicles by providing an intuitive interface for learning about features and adjusting settings to match individual preferences. Developed in close collaboration with Honda R&D teams, the app was designed to interface seamlessly with a range of Honda vehicles, acting not only as a practical tool for drivers but also as a forward-looking demonstration platform, showcasing the potential for deeper integration between digital experiences and in-vehicle systems.

 

Intuitive and Immersive Browsing

With the Honda LINK app, vehicle owners could interactively pan around high-resolution images of both the interior and exterior of their vehicles, allowing them to explore and customize features in a visually rich, intuitive environment. This immersive experience helped users build familiarity and confidence with their vehicle’s capabilities from the comfort of their mobile device.

At Your Fingertips

Nested features were accessed through a simple downward-facing arrow on each feature button, allowing users to drill into additional options without overwhelming the interface. Sliding left on a selected feature revealed its various settings, creating a streamlined and intuitive interaction model. This approach maintained a relatively flat and efficient application architecture, making it easy for users to navigate and personalize their experience with minimal effort.

 

Capturing the Day

The Honda LINK app offered a robust suite of features designed to enhance the ownership experience. A feature that uses a log tracks how various functions are being utilized, providing insights into user behavior. Instructional videos were available within the app, allowing owners to learn more about their vehicle’s capabilities at their own pace. The app also included a map view displaying the vehicle’s geolocation, making it easy to keep track of its whereabouts. Additionally, commonly used remote functions—such as unlocking the doors or triggering the horn to help locate the vehicle—could be conveniently accessed directly from the app.

Personalization and Modes of Use

The Honda LINK app introduced customizable use modes, enabling vehicle owners to tailor their driving experience to specific needs or their mood. Whether preparing for a daily commute or a long road trip, users could activate or reconfigure various vehicle settings—such as climate control, drive mode, or infotainment preferences—to align with their intended use. This level of personalization offered a more responsive and emotionally attuned driving experience, reflecting Honda’s commitment to user-centric innovation.